The students require data to write the dissertation. To gather a huge amount of data for your dissertation, the students have to conduct research. Content analysis is one of the most important research techniques to gather the data for the dissertation. There are various benefits of the content analysis for the dissertation. First, it is the best way for unobtrusive data collection. Its reason is that with the help of content analysis, you will have to analyze the communication without the direct involvement of the participants. Secondly, it is a transparent and replicable way to gather the data for your dissertation. Thirdly, it is a flexible way to gather the data for your dissertation. To make a good content analysis for your dissertation, you will have to follow some essential tips. These tips are given below by a dissertation writing service UK;
- Select The Content For Analysis:
The first step for content analysis is to select the content for analysis. You can use various mediums to gather the data for analysis. The best mediums to gather the data for analysis are newspapers, speeches and websites etc. After selecting the best mediums for data collection, the next step is to decide the genre of the content. The most important genres to gather the data for the content analysis are opinion pieces and marketing copy. You should also prepare the criteria for the inclusion of the content. At last, you will have to choose the parameters for the data collection. While choosing the parameters for the data collection, you should keep in mind the range and location etc.
- Define The Units And Categories For The Data Analysis:
After selecting the content for analysis, the next process is to determine the level of analysis. To determine the level of analysis, you will have to define units and categories for the data analysis. While defining the units, you should clear lots of things. First of all, you should keep in mind the frequency of words and phrases. Secondly, you should keep in mind the characteristics of the people. At last, you should also determine the presence of images. After defining the units, you will have to select categories for the data analysis. The characteristics will provide an idea about the objective characteristics of the data.
- Develop The Set Of Rules For Coding:
In the coding, you will have to organize the units in the relevant categories. You will have to organize these units in the categories that you have defined in the previous step. Now, you will have to define coding rules. These rules will tell which things should be included and which things should be excluded. These rules will ensure the consistency of the data. If you are working with other researchers in your dissertation, the importance of the coding rules will be further increased. On the other hand, if you are working on the dissertation alone, you just need to keep in mind these rules. These rules will be helpful to you bring transparency and reliability in the data analysis method.
- Apply The Coding Rules:
After setting coding rules, the next step is to apply these rules in the data analysis process. You just need to record the relevant data in the appropriate categories. There are two ways to record the relevant data inappropriate categories. First of all, you can use the manual method for recording the relevant data inappropriate categories. If you don’t like to use the manual method, you can do it by using computer programs. The computer programs will be helpful to you to speed up the process. There are various computer programs that you can use for this purpose. The most important computer programs that you can use for this process are Diction, QSR NVivo and Atlas.ti etc.
- Analyze The Results And Draw Conclusions:
After completing the coding process, you can examine the data collection methods to find patterns and draw conclusions. You will have to find patterns and draw conclusions in response to the research questions of your dissertation. To find out the correlations of the collected data, you will have to discuss the results of the interpretations. At last, you should not forget to make inferences about the context and audience etc.
If you are going to gather the data for your dissertation by using content analysis research method, you should also keep in mind its disadvantages. First, it is a reductive method to gather the data for your dissertation. Secondly, you will have to involve subjective interpretation to gather the data for your dissertation. At last, it is a time-consuming task.